{"id":14980,"date":"2026-11-10T17:57:53","date_gmt":"2026-11-10T20:57:53","guid":{"rendered":"https:\/\/portalcapixaba.com\/?p=14980"},"modified":"2026-11-10T17:57:53","modified_gmt":"2026-11-10T20:57:53","slug":"vitoria-recebe-imersao-em-gestao-medica-com-caio-carneiro-e-rogerio-magalhaes","status":"publish","type":"post","link":"https:\/\/portalcapixaba.com\/?p=14980","title":{"rendered":"Vit\u00f3ria recebe imers\u00e3o em gest\u00e3o m\u00e9dica com Caio Carneiro e Rog\u00e9rio Magalh\u00e3es"},"content":{"rendered":"<p><em>Evento, considerado o maior programa no setor de sa\u00fade, acontece no pr\u00f3ximo dia 18, no Golden Tulip Vit\u00f3ria, e ter\u00e1 cinco horas de treinamento sobre gerenciamento de cl\u00ednicas e consult\u00f3rios, marketing, vendas e estrat\u00e9gias de crescimento<\/em><\/p>\n<p>A forma\u00e7\u00e3o m\u00e9dica exige anos de dedica\u00e7\u00e3o, mas nem sempre prepara os profissionais para os desafios de administrar um consult\u00f3rio ou uma cl\u00ednica. Quest\u00f5es como gest\u00e3o financeira, capta\u00e7\u00e3o de pacientes, organiza\u00e7\u00e3o da agenda e planejamento estrat\u00e9gico fazem parte da rotina de quem, al\u00e9m de exercer a medicina, precisa desenvolver habilidades empresariais. \u00c9 essa realidade que ser\u00e1 abordada no Medgest Road Imers\u00e3o \u2013 Do Jaleco \u00e0 Gest\u00e3o, que chega a Vit\u00f3ria no pr\u00f3ximo dia 18 de novembro.<\/p>\n<p>O evento ser\u00e1 realizado das 15h \u00e0s 20h, no Sky Lounge do Golden Tulip Vit\u00f3ria, na Enseada do Su\u00e1, e reunir\u00e1 dois nomes conhecidos no universo do empreendedorismo e da gest\u00e3o: Rog\u00e9rio Magalh\u00e3es, mentor de m\u00e9dicos e especialista em desenvolvimento empresarial, e Caio Carneiro, empres\u00e1rio, palestrante e autor de best-sellers sobre vendas e alta performance.<\/p>\n<p>Pela primeira vez, o Medgest Road ser\u00e1 realizado no formato de imers\u00e3o, com cinco horas de treinamento pr\u00e1tico voltado a m\u00e9dicos e propriet\u00e1rios de cl\u00ednicas que desejam aprimorar a administra\u00e7\u00e3o de seus neg\u00f3cios, melhorar os resultados financeiros e construir opera\u00e7\u00f5es mais organizadas e sustent\u00e1veis.<\/p>\n<p>A programa\u00e7\u00e3o ser\u00e1 estruturada em tr\u00eas \u00e1reas fundamentais para a gest\u00e3o m\u00e9dica: vendas, marketing e estrat\u00e9gia. Entre os assuntos previstos est\u00e3o o desenvolvimento de t\u00e9cnicas comerciais aplicadas \u00e0 medicina de forma \u00e9tica, o posicionamento profissional, a atra\u00e7\u00e3o e a fideliza\u00e7\u00e3o de pacientes e a organiza\u00e7\u00e3o dos processos internos de cl\u00ednicas e consult\u00f3rios.<\/p>\n<p>\u201cUm dos principais objetivos da imers\u00e3o \u00e9 ajudar os participantes a identificar dificuldades que comprometem o crescimento dos neg\u00f3cios, como hor\u00e1rios vagos na agenda, faturamento estagnado, aus\u00eancia de planejamento e depend\u00eancia excessiva do pr\u00f3prio m\u00e9dico para o funcionamento da cl\u00ednica\u201d, explica Rog\u00e9rio Magalh\u00e3es.<\/p>\n<p>Caio Carneiro complementa que, \u201cal\u00e9m do conte\u00fado te\u00f3rico e das experi\u00eancias compartilhadas pelos palestrantes, a proposta \u00e9 que cada participante desenvolva um plano de a\u00e7\u00e3o com estrat\u00e9gias que possam come\u00e7ar a ser implementadas na rotina profissional j\u00e1 na semana seguinte ao encontro\u201d.<\/p>\n<p><strong><em>Experi\u00eancia em gest\u00e3o e empreendedorismo<\/em><\/strong><\/p>\n<p>Um dos respons\u00e1veis pela condu\u00e7\u00e3o da imers\u00e3o, Rog\u00e9rio Magalh\u00e3es atua desde 2007 na mentoria de m\u00e9dicos e no desenvolvimento de estrat\u00e9gias empresariais para cl\u00ednicas e consult\u00f3rios. Com quase duas d\u00e9cadas de experi\u00eancia na \u00e1rea, \u00e9 autor do best-seller <em>De M\u00e9dico a Empres\u00e1rio<\/em> e fundador da RMA Educa\u00e7\u00e3o, empresa especializada em comunica\u00e7\u00e3o, performance e orat\u00f3ria.<\/p>\n<p>Ao longo de sua trajet\u00f3ria, Magalh\u00e3es tem se dedicado a estimular uma mudan\u00e7a de mentalidade entre profissionais da sa\u00fade, mostrando que o conhecimento t\u00e9cnico precisa ser acompanhado de planejamento, lideran\u00e7a e capacidade de gest\u00e3o para garantir a sustentabilidade dos neg\u00f3cios.<\/p>\n<p>J\u00e1 Caio Carneiro \u00e9 empres\u00e1rio, palestrante e escritor, com atua\u00e7\u00e3o nas \u00e1reas de vendas, lideran\u00e7a, empreendedorismo e desenvolvimento pessoal. Conhecido por abordar temas relacionados \u00e0 mentalidade empreendedora e \u00e0 alta performance, levar\u00e1 ao encontro experi\u00eancias e estrat\u00e9gias voltadas ao crescimento profissional e empresarial.<\/p>\n<p>A imers\u00e3o \u00e9 direcionada a m\u00e9dicos e gestores de cl\u00ednicas da Grande Vit\u00f3ria e principais regi\u00f5es do Estado, especialmente aqueles que buscam aumentar a ocupa\u00e7\u00e3o de suas agendas, aprimorar o relacionamento com pacientes, estruturar melhor suas equipes e desenvolver uma vis\u00e3o mais estrat\u00e9gica da atividade m\u00e9dica.<\/p>\n<p><strong><em>SERVI\u00c7O<\/em><\/strong><\/p>\n<p><strong>Medgest Road Imers\u00e3o \u2013 Do Jaleco \u00e0 Gest\u00e3o<\/strong><\/p>\n<p><strong>Data:<\/strong> 18 de novembro de 2026 (quarta-feira)<\/p>\n<p><strong>Hor\u00e1rio:<\/strong> das 15h \u00e0s 20h<\/p>\n<p><strong>Local:<\/strong> Sky Lounge \u2013 Golden Tulip Vit\u00f3ria<\/p>\n<p><strong>Endere\u00e7o:<\/strong> <a href=\"https:\/\/www.google.com\/maps\/search\/Avenida+Nossa+Senhora+dos+Navegantes,+635,+Enseada+do+Su+,+Vit+ria?entry=gmail&amp;source=g\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.google.com\/maps\/search\/Avenida%2BNossa%2BSenhora%2Bdos%2BNavegantes,%2B635,%2BEnseada%2Bdo%2BSu%2B,%2BVit%2Bria?entry%3Dgmail%26source%3Dg&amp;source=gmail&amp;ust=1794429640837000&amp;usg=AOvVaw2Qz-K61dHh2yoGV18Ez63Y\">Avenida Nossa Senhora dos Navegantes, 635, Enseada do Su<\/a>\u00e1<a href=\"https:\/\/www.google.com\/maps\/search\/Avenida+Nossa+Senhora+dos+Navegantes,+635,+Enseada+do+Su+,+Vit+ria?entry=gmail&amp;source=g\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.google.com\/maps\/search\/Avenida%2BNossa%2BSenhora%2Bdos%2BNavegantes,%2B635,%2BEnseada%2Bdo%2BSu%2B,%2BVit%2Bria?entry%3Dgmail%26source%3Dg&amp;source=gmail&amp;ust=1794429640837000&amp;usg=AOvVaw2Qz-K61dHh2yoGV18Ez63Y\">, Vit<\/a>\u00f3ria<\/p>\n<p><strong>Palestrantes:<\/strong> Rog\u00e9rio Magalh\u00e3es e Caio Carneiro<\/p>\n<p><strong>P\u00fablico-alvo:<\/strong> m\u00e9dicos, propriet\u00e1rios e gestores de cl\u00ednicas e consult\u00f3rios<\/p>\n<p><strong>Inscri\u00e7\u00f5es e valores:<\/strong> <a href=\"https:\/\/doity.com.br\/medgest-road\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/doity.com.br\/medgest-road&amp;source=gmail&amp;ust=1794429640837000&amp;usg=AOvVaw3zPXpOr2Lw6z5yGXygsd63\">https:\/\/doity.com.br\/medgest-<wbr \/>road<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evento, considerado o maior programa no setor de sa\u00fade, acontece no pr\u00f3ximo dia 18, no Golden Tulip Vit\u00f3ria, e ter\u00e1 cinco horas de treinamento sobre gerenciamento de cl\u00ednicas e consult\u00f3rios, marketing, vendas e estrat\u00e9gias de crescimento A forma\u00e7\u00e3o m\u00e9dica exige anos de dedica\u00e7\u00e3o, mas nem sempre prepara os profissionais para os desafios de administrar um [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-14980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v27.8) - 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